HOW TO: Get Traffic to Your Website Part 2 - Banner Ads

(This is an excerpt from the book Internet Marketing for Newbies - read the whole book for FREE)

Using Banner Ads
Placing a billboard type ad on other websites has been around for a long time. They have waxed and waned in popularity as some studies show that many people ignore banner type advertisements. 
 
Banner Blindness
Many studies have shown that people are good at ignoring advertising. Site visitors have learned to hone in on the main content and ignore banners as demonstrated in the heat map below. The red areas show where people look the most. Notice that the text is red and the images and banners are rarely seen.
 
Heat map showing banner blindness. Yellow boxes are banners, red and yellow areas are what the visitor is reading
People do block banner ads for the most part, but don’t rule them out completely for your site. Sometimes a well placed banner ad that contains related content can be effective.

 

Next HOW TO: Get Traffic to Your Website Part 3 - Email Marketing

Have You Seen Me?

I got a free Facebook Ad credit so I created this ad for my site. Feels a little egotistical to create an ad like this, but I wanted to give it a try and see what happens.

I like how you can really target your ads for locations, likes and demographics. I am running these in Saint Louis, MO and Costa Mesa, CA.

What do you think? Have you tried advertising on Facebook?