188 Business Tips (and 300 Questions) to Get Your Brain Juices Flowing: Go Big to Little When Writing
The following is an excerpt from the book:
188 Business Tips (and 300 Questions) to Get Your Brain Juices Flowing
By Michael Daehn
When you are writing copy for your brochure, newsletter or website remember the inverted pyramid:
• Big headline summarizing the material
• Most important details
• Additional supporting information
Notice that the amount of writing increases as you move down the list, like a pyramid. The idea is to get your main point across early and provide details for your target audience.
What is your favorite headline?
