188 Business Tips (and 300 Questions) to Get Your Brain Juices Flowing: Hook, Look, Took
The following is an excerpt from the book:
188 Business Tips (and 300 Questions) to Get Your Brain Juices Flowing
By Michael Daehn
Whether you are creating a presentation, commercial or writing a headline here's a simple formula:
• Hook- Grab attention with a headline, opening phrase or image
• Look- Give all the fact and support your message
• Took- Close with a call to action
Where could you use the hook, look, took approach in your business?
