Is Your Church for Everyone?

An important part of marketing is to pick a target audience. But, Isn’t the Church for Everyone?

Yes, the Church is for everyone, but the style or gifting of your particular local congregation may not appeal to everyone. If you try to appeal to everyone, you are more likely to appeal to no one. So if someone is looking for a rock and roll style Christian music service yet you sing hymns, he or she might be better off attending another church. The competition for churches is not other churches, but Satan. As long as people are going to church somewhere, you have won. Therefore, you need to do your homework, stop making excuses and figure out the best way to communicate to the local people walking in your doors (or find out why they aren’t walking in the door).

The great Christian philosopher Francis Schaeffer speaks of the Church’s challenge of meeting the unique demands of its age. This means that in every era the Church faces new competition for the hearts of people. It is incumbent upon each generation to define and meet any challenge to knowledge of God.

"We demolish arguments and every pretension that sets itself up against the knowledge of God, and we take captive every thought to make it obedient to Christ." (2 Corinthians 10:5)

You challenge is to determine what influences your particular church body is opposing and how best to face them in a modern context. Putting together a marketing plan is part of the process of effectively reaching your community.

Second Best Ain't Good Enough

One of my pet peeves is passing off second rate stuff as "good enough" because it is by or for Christians. If you are representing Christ you better be leading the pack, not following behind. The Church should be a leader of culture, but it seems to lag behind.

A few weeks ago I attended a service at Windsor Crossing. The service was done by the youth group and it is one of the best Sunday mornings I have had in a long time. It is refreshing to see talented young people giving their best for God. These guys rocked, and did some really cool lighting and video stuff that I have never seen before.

I told my wife that I don't remember ever seeing something in a church service that impressed me or made me wonder how they pulled it off. Churches today are still patting themselves on the back for using overheads or projectors- big deal. These kids had me saying this is cool, how did they do that, and getting emotional. I have a pretty intlellectual approach to God. I love to worship with my mind. It was a great feeling to be a part of something excellent and I found myself getting emotional too.

If we really want to reach our culture we need to be leaders not followers. When non-Christians want to be a part of a Christian event because it is superior we will be doing our jobs.

"You are the light of the world. A city on a hill cannot be hidden. Neither do people light a lamp and put it under a bowl. Instead they put it on its stand, and it gives light to everyone in the house. In the same way, let your light shine before men, that they may see your good deeds and praise your Father in heaven." Matthew 5:14-16

FoxFaith, DirecTV offer churches free satellite TV and exclusive screenings of upcoming films

Seems like Christians are never happy about the culture. This story from Christianity Today says that studios are giving pastors satellites so that they can screen films first. The reaction from Christian critics is not positive.

When I was a film student Christians were clamoring for Hollywood to produce more family friendly fair. Now that they are making such films they are accused of being in it for the money.

Hey, they ARE in it for the money because Hollywood is a for profit industry. I have been waiting for them to wake up and see the market for family friendly and Christian films. Now that they are making faith based films and PG13 productions they are accused of being greedy.

Hollywood has not changed. So which would you rather have, a greedy Hollywood making sex and slasher films or Christian and family films? I'll take the latter.