The following is an excerpt from The 7 Keys to Marketing Genius by Michael Daehn

There are only two constants in business: change and people that think they are saying something profound when they tell you the only constant in business is change. Of course there is change, or I would be writing this book on a cave wall instead of on a laptop PC. The difference in the past couple of decades is the rate of change. Computers have greatly affected the way we gather information and implement communication. Advances in healthcare have extended the lives of modern people. Radio, television and film have increased the scope of mass communication. Companies must consistently assess their position in the marketplace and make necessary adjustments to remain competitive.