The following is an excerpt from The 7 Keys to Marketing Genius by Michael Daehn

Some things never change. Like islands floating in a river of uncertainty, there are truths that remain no matter what occurs in the environment. These are universal principles that will continue despite any technological advances created by humans. These are the ideals that the company’s mission statement is based upon and the direction in which the company seeks to align itself. The Seven Keys to Marketing Genius are principles that will continue as long as people are people. The details on how to apply some of these principles will change over time. Smart marketers gain feedback (Key 6) and constantly adjust to changes in market conditions.