Increased Website Ratings and Reviews By 700%

Increase Website Ratings and Reviews

Total Hockey


After implementing a new Ratings and Reviews feature on the website the challenge was to get people to leave product reviews. To encourage people to write reviews a campaign was created that would reward random customers who left reviews with a $100 gift card. The offer was promoted through an email, a spotlight on the home page and through a flyer placed in the boxes with new orders. The site went from 36 reviews in the first month to 303 in the week the campaign began, a 700% increase in customer participation.