HubSpot Automated Whitepaper Campaign

Client:
Ximble (Nimble Software Systems)

Address:
Ximble.com

Summary:
Working as the VP of Marketing I created a whitepaper targeting managers titled: 6 Employee Scheduling and Time Clocking Headaches and How to Solve Them.

The whitepaper is available on this landing page as gated content that requires the contact information of the user to in order to be downloaded. Using HubSpot, I created an automated campaign that sends 3 follow-up emails emphasizing content from the whitepaper and encouraging people to start a free trial. Once a free trial begins, the workflow discontinues follow up emails in this campaign.

Ximble Branding/Tagline

Client:
Ximble (Nimble Software Systems)

Address:
Ximble.com

Summary:
Working as the VP of Marketing I designed a branding and tagline campaign for Ximble, a scheduling and time tracking SaaS product.

The challenge was to stand out in a crowded marketplace and competitors all shouting the same message; "Simple time management". Instead of using the same "me too" message, I rethought the real competition.

The true competitor is the systems managers are currently using to manage time clocks and schedules. This could be pen and paper, a spreadsheet or a whiteboard. Ximble is better than all of these methods.

Bottom line, using Ximble makes you a better manager. It helps you to manage better than what you are currently using. Following this thought and the current Ximble logo, I designed the tagline of Manage>Better. 

Beyond a tagline, this sets the tone and message for the product. We then began to develop the copy of the website and content offerings like blog posts and whitepapers to focus on making you a better manager.

Over 2 Million Pageviews: 20 for 20 Social Media Campaign

Social Media Case Study Download DAEHN.png

Company:
CU Direct

Address:
CUDirect.com/CUDirect20

Summary:
As a way to celebrate their 20th year in business, I worked with my team at CU Direct to create the 20 for 20 Giveback Campaign. This online voting contest was held from December 2 – 22, 2014 and invited credit unions and the public to vote once daily for a Children’s Miracle Network hospital they wanted to receive a $20,000 donation.

In total, the 20 for 20 Giveback Campaign received over 350,000 votes and had over 2.1 million page views to the campaign website, all in under 20 days. Ultimately, CU Direct donated $60,000 to six Children’s Miracle Network Hospitals across the United States. 

Press Coverage:
ABC Salt Lake City, Utah
ABC Flint, Michigan
ABC Oklahoma City, Oklahoma
NBC Waterloo, Iowa
NBC Baltimore, Maryland

Mobile App for Lending and Marketing Conference

Company:
CU Direct

Address:
CUDirect.com/DriveApp

Summary:
Using the Crowd Compass app by CVent I built out the mobile experience for CU Direct's Lending and Marketing Conference to drive engagement and enhance the attendee experience.