PR and the Church

How can Churches reach the press? If your church is living out the Gospel and making a difference in the community, you will simply need to share what you are doing with the media. I hear complaints about how the media has a negative view of Christians and portray them harshly, but what are you doing to change that image? Is your church doing good by clothing the homeless, feeding the hungry, and caring for the fatherless and the widows? Let the media know what your church is about. There are plenty of good reporters out there who would love to do a feel-good story.

Imagine the impact your church could have if every time someone opened the newspaper there you are! Imagine people saying, “Oh look what that Marketing Genius Church is doing today. Do they ever stop doing good?”

In a way the Bible is a PR piece. It is not paid advertising, and the people who wrote were recording the facts like it was news. In fact the word Gospel means Good News. So the next time your church does a service project, make sure to share the Good News with your community.

You can post press releases for free on sites like PRZoom. Give it a try.

Does Your Website Attract or Repel Potential Visitors?

Tony Morgan gives 10 Easy Ways to Keep Me from Visiting Your Church Because I Visited Your Website

1 Avoid telling me what's going to happen at your church this weekend
2 Put a picture of your building on the main page
3 Use lots of purple and pink and add pictures of flowers
4 Make me click a "skip intro" or "enter site" link
5 Add as many pictures and graphics as you can to the main page
6 Use amateur photography
7 List every single ministry you have at your church
8 Make it as difficult as possible for me to get directions, services times, or find information about what will happen with my kids
9 Put a picture of your pastor with his wife on the main page
10 Try to sell your church rather than telling me how I will benefit from the experience

Some churches are still arguing that marketing is a dirty word while most churches feel pressure to do something. Having a website is not enough without a strategy behind it. The best strategy is to show what a cool loving place you are to meet Jesus and his followers.