Why Intuit Bought Mailchimp for $12 Billion
Intuit bought Mailchimp for $12 billion to focus on small businesses. Mailchimp has "a lot of customer data. We have all the purchase data," Intuit CEO Sasan Goodarzi told investors. "The magic is putting these two together."
You can buy a lot of magic for $12 Billion. Doug Henning would be jealous.
Though email has remained an important marketing component, it seems to be having a renaissance in the eyes of the public. Email marketing is the best way to control your contact list and communication with clients and prospects. While SMS and Social Media are important channels, they don’t supersede the efficacy of email marketing.
Some think Email is old-fashioned, but people still live and work in their inboxes. Email is the primary form of business communication. And unlike with social media, having your own email list means you own your data. Email is still the best way to nurture leads and build relationships with customers.